Summary: Ben Parr is an award-winning journalist, entrepreneur, investor, and expert on attention. He is the author of "Captivology: The Science of Capturing People’s Attention". He is Managing Director of early-stage venture firm Rostrum Capital and the founder of Parrticipation, a marketing advisory firm. Previously, he was co-founder of DominateFund, Co-Editor and Editor-at-Large of Mashable and served as columnist for CNET.
