Summary: E3C: The Passionate Entrepreneur answers the popular question: Do you have to spend money to make money? Ken analyzes a business owner's common concern: How to spend money to build a successful business? Does advertising really work? Is this the best way to generate more leads? Is this the best way to invest your money? What is a better alternative that is often ignored and more profitable? E3C Links: www.BetterSalesandProfitsNow (company website) www.twitter.com/KenE3C (Twitter) www.my-business-community.com (community website) www.E3C.typepad.com (blog) and www.E3C.podOmatic.com (podcast) www.E3CPassionateEntrepreneur.pbwiki.com (wiki) www.mybusinesscommunity.ning.com (business social network)
