Summary: Writing copy can feel daunting – how do you find those magic words to capture the essence of what you do and really connect with your ideal audience? You want to create copy that makes your audience eager to find out more about who you are and what you do. You want copy that makes people want to learn from you and work with you. You want copy you can really stand behind and be proud of. Well, there are guidelines for creating really great copy, no matter what kind of copy you are creating. What are these magical guidelines?? Listen to today's episode to find out...
