Summary: Ever wonder how music branding works for huge artists? How do they do it? Think about U2 or AC/DC, they have consistently matched a brand with their music for decades. Even new artists like Taylor Swift and Justin Timberlake. They re-brand every album.<br> How do they do it?<br> That’s what we’ll talk about in today’s episode. Steve Jones, author of <a href="https://amzn.to/2vsn4gD">Brand Like A Rockstar, </a>drops by to explain how music industry icons create awesome brands that fit their music.<br> According to Gene Simmonds (KISS): “Steve Jones knows a thing or two. Listen and take notes.”<br> Buckle up. Steve is bringing his A-game to today’s interview.<br> In This Episode, You’ll Learn:<br> <br> * How music industry icons create brands that fit their music<br> * Why conventional branding doesn’t always work with music<br> * What branding music is (and isn’t)<br> * Why many musicians struggle with branding and what to do about it<br> * Practical insights to improve your music brand<br> * How to match your music with the right brand<br> <br> Links And Info Mentioned In This Episode:<br> <br> * Buy Steve’s Book <a href="https://amzn.to/2vsn4gD">Brand Like A Rockstar</a> on Amazon<br> * <a href="https://musicianmonster.com/brand" target="_blank" rel="noopener">Download the 3 Ways To Brand Your Music cheat sheet</a><br> <br> Follow Steve:<br> <br> * (Official Website) <a href="https://www.brandlikearockstar.com/" target="_blank" rel="noopener">brandlikearockstar.com</a><br> * (Facebook) <a href="https://www.facebook.com/brandlikearockstar" target="_blank" rel="noopener">facebook.com/brandlikearockstar</a><br> * (Twitter) <a href="https://twitter.com/rockstarbrands" target="_blank" rel="noopener">twitter.com/rockstarbrands</a><br> <br> <a href="http://traffic.libsyn.com/musicianmonster/MMP036.mp3">Right-click HERE and “save-as” to download this episode to your desktop</a><br> Thanks for Listening!<br> Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below!<br> If you enjoyed this episode, please share it using the social media buttons at the bottom of the post.<br> Also, please leave an honest review for The Musician Monster Podcast on <a href="https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewContentsUserReviews?id=977804195&type=Podcast&ls=1&mt=1">iTunes</a>. Ratings and reviews are extremely helpful and always appreciated!<br> And finally, don’t forget to <a href="https://itunes.apple.com/us/podcast/the-musician-monster-podcast/id977804195?mt=2">subscribe to the show on iTunes</a> to get automatic updates.<br> A very special thank-you to Steve for joining me this week.<br> Until next time: Rock on and prosper!<br> Is there a musician or music industry figure that you’d like us to interview? Send an email to <a href="mailto:greg@musicianmonster.com">greg@musicianmonster.com</a> or a tweet to <a href="https://twitter.com/musicianmonster">@musicianmonster</a> — including the name and contact info (if you have it) of the person you’d like to have interviewed. <br>
