![Digital Identity 360 show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/079/496/small/digital-identity-360.jpg)
Summary: In this episode Frank is joined by David Fapohunda, Director in PwC's Financial Crimes Unit. They discuss the importance of understanding customer behavior, and how sometimes customers want more friction if it means a safer experience.
Summary: In this episode Frank is joined by David Fapohunda, Director in PwC's Financial Crimes Unit. They discuss the importance of understanding customer behavior, and how sometimes customers want more friction if it means a safer experience.