The Art of Sustainability: Leonardo Menezes of the Museu do Amanhã




State Of The Art show

Summary: The Museu do Amanhã, or The Museum of Tomorrow, looks like something that emerged from the unexplored depths of the ocean to grace the sunny shores of Brazil's Rio de Janeiro. Housed inside is an extraordinary overview of our history, from the cosmos and emergence of Earth to our present day and a variety of "tomorrows" as influenced by humans impact on the planet. The Museum uses digital media, art, tech, and data to create narratives that guide visitors on a powerful and informative journey though the ages and into the future, all the while addressing the need for change if humankind is to avoid extinction. In this episode we speak with the Museum's Exhibitions Manager, Leonardo Menezes about how and why The Museum of Tomorrow "combines the accuracy of science with the expressiveness of art" in its presentation, what their mission is, and where they see the future is headed. -About The Museu do Amanhã (The Museum of Tomorrow)- A new icon of the modernization of Rio de Janeiro’s harbor, the Museum of Tomorrow was born in the Praça Mauá as a science museum meant to explore, imagine, and conceive all the possibilities for constructing the future.  An experimental museum, where the content is presented through a narrative that combines the accuracy of science with the expressiveness of art, using technology as a support in interactive environments and audiovisual and gaming facilities created from scientific studies conducted by experts and data released all over the world. Designed by the Spanish architect Santiago Calatrava, the building - whose organic shapes were inspired by the bromeliads of the Botanic Garden of the city - occupies an area of 15 thousand square meters, surrounded by reflecting pools, gardens, a bike lane, and a leisure area, all adding up to 34.6 thousand square meters of the Píer Mauá. The Museum of Tomorrow is an initiative of the administration of the city of Rio de Janeiro, conceived and carried out along the Roberto Marinho Foundation, an institution associated with the Grupo Globo, and has the Santander bank as its main sponsor. It also has the support of Shell, the administration of the state of Rio de Janeiro (through the Environment Office), and the Federal Government (through FINEP, the Projects and Studies Financing). The institution is part of a museum network supported by the Local Cultural Office. The IDG (Institute of Development and Management), a cultural non-profit, is responsible for the administration of the museum. Like them on Facebook Tweet them @museudoamanha Follow them @museudoamanha