Summary: <p><img class="alignnone size-full wp-image-176232488" src="https://cdn1.psfk.com/wp-content/uploads/2018/05/JaridLukin_KIND_PSFK.jpg" alt="" width="1000" height="669">Today’s brands distinguish themselves by building rapport with their consumers, which is why companies are increasingly looking to technology to provide new ways to foster closer connections and personalized service. In this episode, Piers Fawkes, founder of PSFK, speaks to Jarid Lukin, vice president of e-commerce at Kind Snacks, <span style="font-weight: 400;">about the importance of having a direct relationship with the consumer and how doing so serves to differentiate the brand.</span></p> <p>For more information about innovation in DTC retail and the related customer experience, visit PSFK’s <a href="https://www.psfk.com/reports">report pages</a>.</p>
