Podcast: eBay’s Approach To DTC




PSFK's PurpleList show

Summary: <p><img class="alignnone size-full wp-image-176233260" src="https://cdn1.psfk.com/wp-content/uploads/2018/05/Dave-Lippman-11.jpg" alt="" width="1000" height="668"></p> <p><span style="font-weight: 400;">In this show, we explore the practice of direct-to-consumer retail, an increasingly popular distribution model that </span><span style="font-weight: 400;">cuts out the middlemen involved in traditional retail and wholesale by using digital tools and platforms</span><span style="font-weight: 400;">.</span><span style="font-weight: 400;"> In this episode, Piers Fawkes of PSFK </span><span style="font-weight: 400;"> speaks to <a href="http://www.davidlippman.com/">Dave Lippman</a>, vice president of design and executive creative director at eBay, how the e-commerce retailer is innovating to more directly target consumers and build brand rapport with them.</span></p> <p>For more information about trends taking place in DTC retail and the related customer experience, visit PSFK’s <a href="https://www.psfk.com/reports">report pages</a>.</p>