Summary: <p><img class="alignnone size-full wp-image-176235609" src="https://cdn1.psfk.com/wp-content/uploads/2018/06/CX-playbook-podcast.jpg" alt="" width="1000" height="668">Listen as PSFK President of Research & Strategy Scott Lachut and Strategist Avery McCaffrey guide brands and companies through key actions, perspectives and takeaways presented in a webinar for our <a href="https://www.psfk.com/2018/05/cx-playbook-2020-report-launch.html">CX Playbook</a> report, which includes a customer-brand journey in which consumers are authentically empowered by purpose-driven initiatives.</p> <p>The report presents readers with an actionable, trends-inspired framework that will attract customers through value-driven brand perspectives and cultivate long-term loyalty by nurturing their progressive lifestyle. For more information, view the <a href="https://www.psfk.com/2018/05/cx-playbook-2020-report-launch.html">CX Playbook</a>.</p>
