Summary: Description: Traditional brick-and-mortar retail is a $25 trillion industry, capturing at least 90% of all retail spending. Despite that, it has several disadvantag- es to e-commerce. Consider the value wasted in offline marketing. (How often do we really pay attention to mail fliers?) And in-person cryptocur- rency payments are still inconvenient, despite crypto being on the rise. Just like online retail, however, it produces a huge amount of extremely valuable consumer-generated data. Valuable enough that online giants like Amazon are buying out brick-and-mortar shops. But offline-only mer- chants often have a hard time collecting and effectively using this data. More importantly, when the data is used, the process is usually opaque to consumers and gives them little value in return. Links: Website: Email: carryprotocol.io contribute@carryprotocol.io medium.com/@carryprotocol t.me/carryprotocol twitter.com/carryprotocol facebook.com/carryprotocol.io
