Summary: My guest this week is Ryan Babenzien, founder of the cult sneaker brand Greats. Ryan and I discuss how he started Greats with zero advertising, the importance of mentoring future entrepreneurs, and how “hype is the enemy of brand.”
Summary: My guest this week is Ryan Babenzien, founder of the cult sneaker brand Greats. Ryan and I discuss how he started Greats with zero advertising, the importance of mentoring future entrepreneurs, and how “hype is the enemy of brand.”