Monocle 24: The Entrepreneurs show

Summary: Beauty and skincare brand Malin+Goetz launched in 2004. The simple elegant packaging, unisex products and approachable brand instantly caused a stir. Skincare expert Matthew Malin found nothing could calm his sensitive skin; Andrew Goetz – a self-confessed cosmetics philistine and former marketing director for Swiss furniture-maker Vitra – worked on the brand's look, and the company was born.