Summary: <br> Welcome back to Business of Film, episode 33. This week we are joined by <a href="http://filmbusinessresearch.com/" target="_blank">Michael Franklin</a>, a film business consultant working with companies like Distrify and a researcher focusing on digital engagement.<br> Michael also works at the Institute for Capitalising on Creativity at the University of St Andrews and is affiliated with <a href="http://www.creativescotland.com/" target="_blank">Creative Scotland</a>: the national leader for Scotland’s arts, screen and creative industries.<br> In this episode we chat about:<br> – The gap between social and getting the consumer to “hit the button”.<br><br> – How to evaluate data.<br><br> – Theatrical Dramatic vs. Documentary production in the DIY model.<br><br> – What the most meaningful Twitter metric is… according to the data.<br><br> – How P&A will start to shift based on social trends and what this means for you.<br><br> – How value is NOT aligned… yet.<br> <br> <br> <br> <br> <br> <br>
