Summary: <br> Welcome back to Business of Film, episode 55. I’ve had the pleasure of working with Ingrid on two productions and she’s a pro at her job. I was excited to have her on the show to talk about how producers can leverage the power of publicity for their films.<br><br> <br> One of the key distinctions in this episode is that there are two type of film publicity that filmmakers should be thinking about. The first is the publicist that the festival hires. This is for filmmakers that haven’t hired their own PR person and they are and can be a very important component to helping a filmmaker get the word out about their film. <br> The second, of course, being the publicist that the filmmaker specifically hires as a contractor to them when they take their film to a festival. <br> We also get into the value of on-set publicity and how you should be thinking of that.<br> Lots going on in this episodes and we dig into it all.<br> Check out <a href="http://www.gat.ca/">GAT PR</a>.<br> We hope you enjoy this episode. Please leave us a review on <a href="https://itunes.apple.com/ca/podcast/business-of-film/id780576258?mt=2" target="_blank">iTunes</a>, it really helps, and we appreciate it. We’ll even send you a digital muffin.<br> <a href="https://itunes.apple.com/ca/podcast/business-of-film/id780576258?mt=2"></a><br> Also, if you have any comments or questions, just write’em below or find us on <a href="https://twitter.com/CraftTruck" target="_blank">Twitter</a>.<br>
