18. Arianna O’Dell, Founder at Airlink Marketing & Design, Using PR To Tell Your Story Right

Summary: Good PR is telling the right story. One of the toughest tasks for a blockchain startup is conveying the right narrative that resonates with their community. In this episode, Arianna O’Dell, founder at Airlink Marketing & Design, shares the good and the bad of PR strategizing, the basics of creating a pitch for investors, and her thoughts on the future of crypto. To learn more or connect with Arianna, check out: http://www.airlinkusa.com/ & arianna@airlinkusa.com & https://twitter.com/arianna