Summary: Chalene’s son Brock Johnson is taking over this episode of Build Your Tribe, Brock is a stories marketing coach and a successful entrepreneur. Today Brock will be talking about Instagram stories. Why should you care about storytelling in general? Stories hold the attention of viewers better than any other kind of content. Story telling is ingrained to hold our attention as human beings. We have been story telling for hundreds of thousand of years. Stories hold our attention and they make us interested.
