How Pagely is Using a New Form of Marketing VBO - Value Based Outreach - to Grow in a High Competition Market

Summary: Meet Rod Austin the Director of Marketing at Pagely, the premier Managed WordPress Host. In this podcast episode you'll hear the exact steps that Rod took to really streamline the marketing process for Pagely, to figure out the best channels to take their marketing forward and actually finding which ones were not as successful as they thought they would be, as they found a new niche to a new market to go after they made some really big changes based on what they learnt from their data in 2017. Now the big win from this episode is a new form of marketing that they're doing called Value Based Outreach - VBO that is a really really powerful way to reach out to your target audience.