How Olark is winning in a super competitive market by building strategic partnerships and embracing an experimental mindset with Kasey Bayne

Summary: Meet Kasey Bayne, part of the marketing team at Olark live chat, the most beautiful and effective way to talk to your customers for sales and support. In this podcast episode, you'll hear about the mindset shifts you need to make to create and build strategic partnerships, like Olark has been doing, as well as, re-thinking the experimental techniques Kasey's team been implementing to win in a super competitive market. We also find out how they were able to scale up from word of mouth marketing using automation and centralized communications and Kasey gives us her best tips on where to find the expert advise you really could use.