TTE 91: Having a Niche Isn’t Enough: You Need a Tagline to Be Remembered




The Therapist Experience Podcast by Brighter Vision: Marketing & Business Lessons for Therapists, Counselors, Psychologists & Coaches in Private Practice show

Summary: Margie Wheelhouse stumbled into private practice accidentally. She had always planned to work in a group practice. But an opportunity presented itself to her to take over her supervisor’s office after she retired. And she jumped on it.<br> <br> After a little time in private practice, Margie discovered that niching was not only a possibility, but a really good idea because it allowed her to focus exclusively on relationships on a deeper level. And this has made a huge difference in her enjoyment of being a therapist and in the success of her private practice.