Summary: This week we’re discussing the elusive world of eSports with Tom Richardson of Convergence Sports & Media and R/GA’s Jess Greenwood and Tom Morton. As the traditional sports world looks to emulate some of the viewer behaviors of eSports, and vice versa, Kelsey Harmon Karson, Strategy Director, R/GA LA discusses the dynamics of this industry and a cautionary tale of trying to follow traditional sports’ lead in bringing eSports to the masses. Featuring: Tom Richardson - President and Founder, Convergence Sports & Media Jess Greenwood - Head of Strategy, R/GA US Tom Morton - Head of Strategy, R/GA US Kelsey Harmon Karson - Strategy Director, R/GA LA *Adam Silver quote via Recode, at the Code Commerce Conference, September 13, 2017 Song: “City Hideout” - Composed by Julien Rimailho For more from FutureVision, visit: www.rga.com/futurevision
