Pets As Family




PSFK's PurpleList show

Summary: <p>As our living arrangements evolve, so do the relationships that we have with the animals we bring in to our homes. In this show, <a href="http://www.psfk.com">PSFK</a> Founder and Editor-In-Chief <a href="https://www.linkedin.com/in/piersfawkes/">Piers Fawkes</a> explores how trends impacting human lives are also influencing the pet space.</p> <p><img class="aligncenter size-large wp-image-176220282" src="https://cdn1.psfk.com/wp-content/uploads/2018/02/pet-trends-experts.001-963x644.jpeg" alt="" width="963" height="644"></p> <p>To help set some context, he speaks to <a href="https://www.linkedin.com/in/davidcunninghamvisiocap/">David Cunningham</a> of <a href="http://www.visiocap.com">VisioCap</a> whose investment firm specializes in the pet sector.</p> <p>After speaking to  David, Piers also wanted to talk to some pioneers at the forefront of innovation in the pet sector. So he connected with <a href="https://www.linkedin.com/in/edward-hall-9ba2532b/">Ed Hall </a>who founded the pet-tracking system <a href="http://www.petrics.com">Petrics</a> and  <a href="https://www.linkedin.com/in/yaroslavazhnyuk/">Yaroslav Azhnyuk</a>, the CEO of a hardware start-up that creates <a href="https://petcube.com">Petcubes</a>.</p> <p>So how will all this health engineering, wellness tracking and customized meals develop? Check out this <a href="https://www.psfk.com/report/enhancing-pet-ownership-care-experience">research paper</a> on Pet Trends for more insights.</p>