Summary: <p>As we seek new innovation to deploy in retail, sometimes we spend too much time looking at what other US companies are trying to roll out. Because of market size, geographic constraints and even language barriers, unique retail ideas develop in European and Asian markets first.</p> <p>In the latest <a href="http://www.psfk.com">PSFK</a> podcast, Founder and Editor-In-Chief Piers Fawkes talks to experts about the importance of looking beyond borders.</p> <p class="p1">First I spoke to Zia Daniell Wigder from the <a href="https://shoptalk.com/">Shoptalk</a> team on what we should expect at their conference in March. (Shoptalk is arguably the most important retail event on the planet). Then to round out the themes Zia was speaking about, I also connected with our retail columnist <a href="https://www.winstonwmwright.com">Winston Wright</a>. Winston is an experienced brand and retail designer who has worked on pioneering retailer projects including the Apple Store.</p> <p class="p1">So maybe its time to dust off that passport – or maybe you just need to buy a ticket to Shoptalk. Or just make sure you read and listen to PSFK to find out the latest in retail and consumer experience innovation.</p> <p><img class="aligncenter size-large wp-image-176220805" src="https://cdn1.psfk.com/wp-content/uploads/2018/02/psfk-podcast-winston-wright-Zia-Daniell-Wigder.001-963x644.jpeg" alt="" width="963" height="644"></p>
