Summary: <p>In this show, we looks at how beauty brands are creating beauty offerings that appeal to health and environmentally-conscious consumers. Although the beauty industry has traditionally relied on a tried and tested formula for its product offerings, shifting consumer behaviors are mandating new ingredients, benefits and -ultimately – fresh products.</p> <p>Piers Fawkes, founder and editor-in-chief of PSFK, speaks to three entrepreneurs about the work they’re doing in the <a href="https://www.psfk.com/report/fresh-look-clean-beauty">clean beauty</a> space.</p> <p>First he speaks to Terence Chung, founder of <a href="https://fruuurskin.com">Fruu</a> cosmetics about how he built a new natural brand (from his home!!) after noticing that teenagers were applying synthetic materials to their face.</p> <p>He also talked to to Meika Hollender of <a href="https://www.sustainnatural.com">Sustain Natural </a>who is developing a new approach in the wellness space – especially around sexual health.</p> <p>And finally, he spoke to Tara Foley of <a href="https://follain.com/">Follain</a> about the way they approach the development of products.</p> <p>The beauty industry seems to have taken a number of cues from the food industry. What else could other sectors learn from the changes taking place in these sectors?</p> <p>For more insights, check out our new research paper, a <a href="https://www.psfk.com/report/fresh-look-clean-beauty">Fresh Look at Clean Beauty</a>.</p>
