![The Soraen Podcast show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/082/041/small/the-soraen-podcast.png)
Summary: When you think of sales or selling, what comes to mind? For many people, it can be a negative association, but the truth is that best practice in selling has changed over the past 10 years. Our guest on this episode is Sales & Business Coach, Nichole Micklos-Woodley. And as Nicky says, "The hard truth is, without sales, your business is a hobby."