How Sid Bharath Effectively Captured the Low Hanging Fruit and took Thinkific from Early Start-up to Multiple 7-Figures in ARR.

Summary: Meet Sid Bharath who is a genius marketer and was previously the VP of Growth at Thinkific (a membership site platform for coaches and consultants), but now works for himself consulting other amazing SaaS companies. During his time at Thinkific, he solidified them as a true leader in the online course community online course marketplace taking the company from a young startup with zero marketing people all the way to a scaled seven figure ARR company. He has done an absolutely amazing job there and now took his experience to bring it to other software companies to help them grow. We go through a variety of different topics including the first initiatives that Sid did coming in as the first marketer, the exact advertising campaign that he chose, why he chose it and finally we'll talk about why it's so critical for you to know your customer persona in-depth so you can make the right decisions on what marketing avenues to go after.