How LucidChart Exploded from 2.5MM Users to over 16MM Users in 3 Years with VP of Growth, Spencer Mann

Summary: Meet Spencer Mann, the VP of Growth responsible for all areas of marketing and growth at LucidChart. In this podcast episode, we go through a variety of different tests that were ran over the past few years (they literally run up to 200-300 marketing experiments per year), the challenge to find the proper customer segments and personas for maximum growth, and the system they use to create dialed in hypothesis for all their new marketing experiments. This is an amazing episode, enjoy!