Effective Email Marketing

The Digital Marketing Podcast show

Summary: Ciaran talks to Philip Storey from Enchant Agency about email marketing and what marketers can do to further supercharge what is traditionally the most productive of the online communication channels. We explore how email and CRM can be fully used at all the stages of the customer buying cycle. So many marketers miss valuable opportunities post-conversion. Discover some of the lost opportunities post-conversion that your email programme may be lacking.