Summary: <p><span style="font-weight: 400;">We spoke with the General Manager of Nike’s NYC Digital Studio and SNKRS app Ron Faris about creating ephemeral communities in a world where Nikes aren’t just shoes anymore, they’re status symbols—like a Rolex, for your feet.</span><img class="alignnone wp-image-176204105 size-full" src="https://cdn1.psfk.com/wp-content/uploads/2017/08/PSFK-Purplelist-Podcast_Titles-post-1-2.jpg" alt="sole searching psfk.com" width="1000" height="669"></p>
