I Hope Your Kids Give You Rocks | Ep. #69 - Q&A Selling Online - From Amazon FBA to Shopify, Digital Marketing and Facebook Ads

Summary: I Hope Your Kids Give You Rocks!<br> A marketing rock episode, about making your product unique and stand out!<br> Yes, I do hope your kids give you Rocks, just like mine gave me.<br> My 4-year-old daughter reminded me today of the importance of making things look special, so they can feel special.<br> Let me start by telling you about a kids book that I heard my wife reading to my 4-year-old daughter before bed.<br> It was a beautiful marketing masterpiece!<br> Yes, it was a marketing book for kids.<br> The story was about a little girl that wanted to make money to buy a scooter, and she decided to start a lemonade stand in the neighborhood.<br> Bur, soon she realized that every kid in that neighborhood also had a lemonade stand.<br> Due to the huge competition, she wasn’t getting many customers, and she had to do something…<br> So, she decided to make her lemonade stand, stand out! (yes I said stand twice)<br> She had to make hers unique, and more appealing to customers.<br> Now, what she did is not important for this marketing episode, whats important is that she did something.<br>  <br> Now let’s talk about the rock!<br> Carlie, my daughter found a rock outside when we went for a walk.<br> She told me how that was a “special rock”<br> I didn’t believe her<br> I would have walked passed that rock or even kicked it out of the sidewalk.<br> But, after we came home, she drew 2 eyes on it, a nose, eyebrows and the rest all blue.<br> She proceeded to give me the rock and say: ” Daddy I made this for you”<br> Now, when I look at the rock (right here on my desk as I type), I feel that it REALLY IS A SPECIAL ROCK!<br> she made it unique and appealed to my heart.<br>  <br> Tha is what you have to do while creating your product or the product packaging<br> Just like Apple did with the iPhone<br> Make it look great, and give it the perception of quality.<br>  <br>