Summary: Every seamstress knows the cool, feminine styles of By Hand London. Most Seamstresses may even know the story of how BHL got started....but I promise you haven't heard co-founder Elisalex de Castro Peake tell her story quite like this. From her childhood in Italy to her difficult decision to leave the fashion industry, Elisalex is candid in the ups and down of her story. I totally fell in love with Elisalex for her earnest, funny and easy going style on this episode and I know you will too. Find Elisalex: ByHandLondon.com @Elisalex on Instagram Elisalex’s Mum - @orsoladecastro and/or @fash_rev Elisalex’s sister - @georgiakeeling Elisalex’s brother- @giacomordc 3 CWL Musts: Read: Read all the things! Just keep reading! Follow: Orsola de Castro (Her awesome mom!) @orsoladecastro Believe: This too shall pass Go follow ad winner Sheri Cifaldi-Morrill from Whole Circle Studio on instagram @WholeCircleStudio Music by BenSound.com