![Resourceful Designer show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/070/723/small/resourceful-designer-resources-to-help-streamline-your-graphic-design-and-web-design-business.jpg)
Summary: Touchpoints happen every time someone interacts directly with your brand. Touchpoints are the pivotal gateways when a potential client decides whether they want to take the next step towards working with you or to back away and look elsewhere.