Summary: I was recently asked by a one of my readers if I thought that our profession in sales has changed. My answer is both a quick "No" and a resounding, caps HELL YES. No in the sense that the idea of assessing and identifying needs, presenting solutions, gaining commitment etc have always been a part of the deal and most probably always will. But that's where all of this becomes very dangerous! Why? Because we're actually asking the wrong question! In this week's podcast, we're jumping headfirst into this debate and I'll offer several areas that you need to understand as far as HOW things have changed!
