Summary: There's a sales study that has been butchered so many different ways that its hard to know what's real and what isn't. There's one interpretation of the study that would lead you to believe that it takes 7 "touches" to make a sale. There's another interpretation of the study that would lead you to believe that it takes 7 touches just to get the appointment. I offer a third, more up to date translation of this notion of "7" complete with several suggestions to help you expedite the process! Things have changed folks and its time we adapt to a radically different sales landscape!
