Summary: Just like the medical world, social media is ever evolving and changing. It requires continuous study to stay up to date on the latest methods and products. Since launching the blog, Cynthia spends time taking courses and attending several conferences a year focused on social media. In growing and marketing her own business, she had to learn multiple social media platforms and how to create content for them. Cynthia writes content for the blog, produces her own podcast, records videos and creates graphics.
