Summary: Bella Freud (Fashion designer) in conversation with Amanda Harlech (Creative consultant and writer): Bella Freud is a London-born fashion desiigner and film maker. She is renowned for her signature jumpers Je t’aime Jane, Ginsberg is God and 1970. Fans of her work include Alexa Chung, Laura Bailey, Kate Moss and Alison Mosshart. Bella Freud launched her eponymous label in 1990 and won Most Innovative Designer at the London Fashion Awards in 1991, when she produced a Super 8 short film ‘Day at the Races’ as an alternative to a fashion show. Bella continued to produce films and seasonal catwalk shows and in 1999 began her fashion film collaboration with John Malkovich. Between 2004 and 2006 Bella was appointed head of womenswear for the relaunch of Biba. She has also consulted for Miss Selfridge and Jaeger. In 2011 Bella co-wrote an experimental short film Submission with Bafta winning director Martina Amati and in 2013 she art directed the short film Je T’Ecoute, starring Lara Stone, which screened at White Cube Bermondsey. Bella’s directorial debut was ‘Girl Boils Egg’, a two minute film commissioned by Nick Knight for SHOWstudio.com Bella has an ongoing Blank Canvas collaboration with Fred Perry and a range of perfume and scented candles inspired by her signature sweaters. The first Bella Freud stand alone store is located at 49 Chiltern Street, London.
