Summary: <p>With the holiday shopping season in full swing, eCommerce is once again poised to be one of biggest (and most effective) ways for brands to cash in during occasions like Thanksgiving and Black Friday. In the first episode of a 6-part mini-series podcast, VaynerMedia’s SVP of eCommerce, Sabir Semerkant, and Partner Manager for Shopify Plus, Mac King, discuss the importance of building a calendar of key dates in November and beyond (e.g. Cyber Monday and Free Shipping Day), as well as having a plan to track and maximize sales. Additional topics include the tools and services that come with a partner like Shopify, the value of email and data management for targeting, plus a look at brands doing eCommerce right. Sabir and Mac wrap up with thoughts on Alibaba’s record-breaking Single’s Day, what that could mean for the U.S. in 2018, as well as two essential hacks to help you stay competitive.</p>
