Summary: <p class="fr-tag"><span>In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising. </span></p> <h2 class="fr-tag">HIGHLIGHTS</h2> <ul class="fr-tag"> <li class="fr-tag"> <p class="fr-tag"><span>How Josh Discovered his artistic talent at an early age</span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>The importance of finding the right teacher at the right time</span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>Why creativity is an aversion to the way things are</span><span> </span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>Why we miss moments when we experience flow </span><span> </span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>Lessons from the making of Mad Men</span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>Why there is no path for people who inclined to make their own</span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>How we can shift the thinking in our educational system</span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>The power of creative cross training</span><span> </span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>The process of developing advertising campaigns</span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>The 4 Key types of ads</span><span> </span></p> </li> <li class="fr-tag"> <p class="fr-tag"><span>The two main reasons human beings communicate</span><span> </span></p> </li> </ul> <h2 class="fr-tag">Resources</h2> <p class="fr-tag"><a href="http://www.amazon.com/gp/product/076118175X/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=076118175X&linkCode=as2&tag=unmistakab02-20&linkId=ENSPODUIF6BA6URG">The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling </a></p> <h2 class="fr-tag">Quotes</h2> <p class="fr-tag"><i>I think that creativity is a pathological aversion to the status quo</i></p> <p class="fr-tag"><em>Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.</em></p>
