Soccer as #brandedcontent




Dummy: Interviews with smart people about soccer show

Summary: First up, Mapate Diop discusses his article on Red Bull, PSG, MLS and the phenomenon of soccer as branded content, a simultaneously simple and profound way of viewing modern soccer. Then, Michael Krumholtz on Costa Rica and Vancouver Whitecaps winger Christian Bolaños, who at 33 has enjoyed a late-career resurgence. Costa Rica plays the US tonight in an important World Cup qualifier. Subscribe to Howler with code FIFANATOR15 to save 15% AND get a free Fifanator patch! Learn more about your ad choices. Visit megaphone.fm/adchoices