Summary: The foundation of a successful business is knowledge. What resources are available for specialty coffee businesses to enable better decision making and strategy? Heather Ward explores several different specialty coffee research studies, how they connect with each other, and how they can inform the business manager to increase chances of success. This talk was presented live at the 2017 Global Specialty Coffee Expo, the largest annual gathering of specialty coffee professionals. Learn more about Expo at www.coffeeexpo.org. The SCA Lectures podcast series is brought to you by Olam Specialty Coffee, connecting roasters to the finest specialty green coffees. Learn more about Olam at www.olamspecialtycoffee.com. Learn more about the presenter and find links to reports and articles cited on our website: www.scanews.coffee/2017/10/09/sca-lectures-podcast-8-listen-to-the-research
