Customers are adding to cart, but they don't buy, here is why | Ep. #36 - Q&A Selling Online - From Amazon FBA to Shopify, Digital Marketing and Facebook Ads

Summary: Why do Customers go to check out but don’t buy.<br> A friend was having some issues with his Shopify store.<br> Customers were adding to cart at a rate way higher than normal, but the conversion rate was the normal average 2%.<br> After some investigation of the Shopify online store, Quin discovered that his friend did not have the price showing publicly.<br> People would add to cart in order to find out what the price of the product was.<br> Quin’s advice for the future was to install a monitor in the backend that tracks what your visitors do on your website.<br> The tools are called Smartlook or Crazy Egg. They monitor every move of your visitors so you can find out what they see and were you lose them<br> Customers go to check out but don’t buy, very often so always make sure to have a Pixel installed so you can retarget/remarket to the visitors that went all the way to your cart<br> Thanks<br> QA<br>