Summary: Judith Sherven, PhD and Jim Sniechowski, PhD are a best selling husband and wife psychology team and the leading voice for soft sell, heart-based marketing. They produce the only Internet marketing conference for the soft sell community “Bridging Heart and Marketing. And their Soft Sell Marketers Association is an international hub for Soft Sell training and support. Their latest book is The Heart of Marketing: Love Your Customers and They Will Love You Back.
