Broad match vs exact match vs phrase match amazon PPC | Ep. #20 - Q&A Selling Online - From Amazon FBA to Shopify, Digital Marketing and Facebook Ads

Summary: What is the difference between broad match, phrase match and exact?<br> We have a ton of questions coming in related to PPC (pay per click) and AMS (Amazon Sponsored products)<br> Today Quin will reply to a question about the differences in the match time when it comes to keywords.<br> Broad match = Contains all the words, may be in any order and may include other words. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations<br> Phrase match = Contains all the words, in order, and may include other words before or after the phrase<br> Ads may show on searches that match a phrase or are close variations of that phrase, with additional words before or after. Ads won’t show, however, if a word is added to the middle of the phrase, or if words in the phrase are reordered in any way<br>  <br> Exact match = Contains only these words in this order or close variations, may also include  plurals<br>  <br> Quin prefers manual campaigns with  keywords highly related to the product and with long-tail keywords (keywords with more than 3 words)<br> This is the difference between broad match keywords, phrase match keywords and exact match keywords<br>  <br> Thanks<br> QA<br>