Eye-Tracking Heatmaps Reveal Where People Really Look | Ep. #28 - Q&A Selling Online - From Amazon FBA to Shopify, Digital Marketing and Facebook Ads
Summary: We all have heard of heatmap technology installed in the back end of our websites, in order to track what our visitors are doing on the webpage.<br> Today what I am talking about is |Eye tracking heat maps, that actually track what an audience is looking at.<br> Normal heatmap technology has been around for a while. You install a sniped of code int the backend of your website, and it records video of your costumers using the site.<br> This allows you to see where they came from, what they are looking at and where you lost them.<br> You can see where the person is from, their IP address, what Operating system they are using and even what version of that.<br> The recorder will track everything they do, all the way to checkout, where you will no be able to record, for safety and privacy reasons.<br> This is super important technology because it tells us what people were looking at on each picture or video, and what they like looking at.<br> So you know what to give them together with your product.<br> The main thing to consider is to have a good looking person on the picture while smiling.<br> <br> I also talked about “banner blindness” that nobody sees the ads that are on the right of the pages like in 1990.<br> And if you have an eCommerce website you should never have Adsense running on the page or any other advertising other than your own product.<br> <br> Not Affiliate links!<br> <a href="https://www.smartlook.com/">Free visitor recording software</a> is called Smartlook<br> Neil Patel’s<a href="https://www.crazyegg.com/"> tracking software and website editor</a> is called Crazy Egg (<a href="https://www.crazyegg.com/">Put Crazy Egg to the test for free for 30 days, on us</a>)<br> <a href="http://www.businessinsider.com/eye-tracking-heatmaps-2014-7">The Business Insider</a> – 29 Eye-Tracking Heatmaps Reveal Where People Really Look<br> <br> If you have any questions contact me at quin@quinamorim.com or click on the “Contact me” button<br> <br> Thanks<br> Quin (yes I wrote these show notes myself, and edited the sound of the podcast, lol)<br>
