Episode 24 - Making Data Sexy - Focus on What Matters (stop fixating on worthless metrics) with Charles Farina of Analytics Pros

Summary: This episode is highly actionable and fun, in a nerdy way. We tackle: Top, little-known Analytics “hacks” for better, more actionable data. Why asking “what attribution model is best for me” is the wrong question to ask. 3 Worthless Metrics you should stop measuring or understand what they are really telling you. What will Google’s new attribution model look like and when should we expect it? Real case studies for making better decisions with proper data analysis Top Analytics mistakes to a