Summary: Adii Pienaar is the Founder of Conversio, an all-in one marketing dashboard. Adii is based in Cape Town, South Africa and previously co-founded WooThemes - an e-commerce platform for Wordpress - which bootstrapped their way to over 150,000 customers. Today, Adii is continuing to help e-commerce entrepreneurs worldwide build stronger businesses through his latest startup Conversio, an all-in one marketing dashboard that helps you sell more. Adii joins us to share his story, how he started his career in entrepreneurship, what it was like transitioning wordpress templates into a full e-commerce platform, what it was like bootstrapping a company, how he’s approached building his latest company Conversio, and much more!
