Summary: The upside potential in buildings is staggering. From some vantage points, it's astounding and inexplicable why the very places we live continue to be held in a laggard state of performance relative to what's possible. Our industry transition is held captive to an outdated vision. Without a proper vision, our mission, strategy and tactics are ineffective. We are all front line advocates, operating within our spheres of influence. What creates effectiveness is knowing why we are engaged in a particular next action and how that relates to moving the industry and the market forward. Why comes first, then what. Many of us can't effectively advocate for best practices in homes/buildings - not because we don't know what to do. Rather it's because we don't know why we need to do what we want to do. If we don't know why then we can't effectively advocate for change with our project teams and the pent-up transition will continue to move forward at a languished pace; albeit inexorably. In this episode Kristof shares some ideas to help us find our reset buttons, or at least wrap our head around some of the basics.
