Summary: <h2>From Idea To Company With Maci Peterson and Alicia Drucker</h2> <p>Follow us on Twitter! <a href="https://twitter.com/tech_done_right" rel="nofollow">@tech_done_right</a>, leave us a review on Apple Podcasts, and please <a href="http://www.techdoneright.io/newsletter" rel="nofollow">sign up for our newsletter</a>!</p> <h2>Guests</h2> <p><a href="https://twitter.com/MaciPeterson" rel="nofollow">Maci Peterson</a>: Co-founder and CEO of <a href="https://www.onsecondthought.co/" rel="nofollow">On Second Thought</a>.</p> <p>Alicia Drucker: Director of Software Delivery at <a href="http://www.tablexi.com/" rel="nofollow">Table XI</a></p> <h2>Summary</h2> <p>How does an idea become a pitch become a company? Join <a href="http://www.twitter.com/macipeterson" rel="nofollow">Maci Peterson</a>, founder of the startup On Second Thought, and Alicia Drucker, from Table XI, to discuss how a bad text can lead to a good pitch and then a funded startup. How hard is it to break into Silicon Valley if you don't match the expected image of an entrepreneur? Maci discusses how diversity and inclusivity improved her startup business. </p> <h2>Notes</h2> <p>We had an unusually high number of audio quality issues this time around, we're sorry.</p> <p>01:39 - Starting On Second Thought</p> <p>03:26 - Pitch Competitions</p> <p>04:53 - From Idea To Company</p> <p>07:04 - Sending a Bad Text To Getting To <a href="https://www.sxsw.com/" rel="nofollow">SXSW</a> </p> <p>09:05 - Taking a Leap of Faith and Starting a Tech Company</p> <p>10:46 - Funding the Company</p> <p>12:30 - Breaking Into Silicon Valley</p> <p>18:46 - Diversity and Inclusivity</p> <ul> <li> <a href="http://confreaks.tv/videos/madisonruby2015-through-the-looking-glass-when-upward-mobility-and-access-to-tech-are-a-train-stop-away" rel="nofollow">Through the Looking Glass: When Upward Mobility and Access to Tech are a Train Stop Away by Stephanie Morillo</a> </li> <li> <a href="http://money.cnn.com/2017/06/06/technology/culture/michelle-obama-wwdc-apple/index.html" rel="nofollow">Michelle Obama to Silicon Valley: 'Are you ready to have women at the table?'</a> </li> </ul> <p>27:05 - Encouraging Inclusivity While Leveraging a Product</p> <p>31:14 - Speaking Up and Sharing Stories</p> <p>36:39 - Taking Action After Speaking Up</p> <ul> <li>Quick note that this was recorded June 7th, and the Uber story has taken some twists and turns since them.</li> </ul> <p>We got cut off before we could give Maci's contact information, you can find her on Twitter at <a href="https://twitter.com/MaciPeterson" rel="nofollow">@macipeterson</a> and On Second Thought at <a href="https://www.onsecondthought.co" rel="nofollow">https://www.onsecondthought.co</a> and <a href="https://twitter.com/OnSecondThought" rel="nofollow">@onsecondthought</a></p><p>Special Guests: Alicia Drucker and Maci Patterson.</p><p>Sponsored By:</p><ul><li> <a rel="nofollow" href="http://www.tablexi.com">Table XI</a>: <a rel="nofollow" href="http://www.tablexi.com">A trusted UX design + software development company. We are 35 meticulous and curious minds in Chicago with a 15 year history of building websites, mobile applications and custom digital experiences for everyone from startups to storied brands. Our partners trust us to create innovative solutions that drive their businesses forward.</a> </li></ul>
