Summary: Before organic products were trendy, before “hippie chic” was a popular Pinterest search term, there was Dr. Bronner’s Magic Soap Company. For decades, Dr. Bronner’s pure-castile liquid soap was affiliated with counter-culture folks drawn to its simplicity and “We are All-One!” messaging. And while it was founded by a German immigrant in the 1940’s, the generations that came after him -- his sons and grandsons -- turned a small, loyal following into the $100 million business it is today. Essentially, Dr. Bronner’s has cracked the code for balancing social activism with a command of global business. In this episode, we visit the company’s headquarters in Southern California, to see the close-knit family business in action. And we learn how “the soap that cleans everything” embodies a spirit of invention, and a commitment to ethical business practices, allowing it to stand out in the health and beauty industry. <br><br>The Venture is hosted by Ashley Milne-Tyte. <br><br>This episode features:<br>- Mike, David and Trudy Bronner - family of Dr. Bronner and current heads of <a href="https://www.drbronner.com/">Dr. Bronner’s Magic Soap Company </a><br>- Brian Obach - Professor at<a href="https://www.newpaltz.edu/ocm/experts/display.php?id=19"> SUNY New Paltz</a> and author of <a href="https://mitpress.mit.edu/books/organic-struggle"><em>Organic Struggle</em></a><em><br></em>- Sarah Lamm - Director of <a href="http://magicsoapbox.vhx.tv/"><em>Dr. Bronner’s Magic Soapbox </em></a><em><br></em><br>To learn more about The Venture, go to <a href="http://virginatlantic.com/theventure">virginatlantic.com/theventure</a>
