Summary: Synopsis<br> <a href="https://tiffaniekellog.com/">Tiffanie Kellog</a> joins Dr. Misner on the podcast today to talk about a different kind of referral: referrals to referral sources in your contact sphere.<br> People in your contact sphere serve the same clients you do, but are not competitors. These are the people most likely to be able to pass you quality referrals. A referral to a contact sphere relationship can be more valuable than a referral to a single prospect over time. Once you go through the VCP process with this new person, s/he will introduce you to many qualified prospects.<br> Brought to you by the <a href="https://www.youtube.com/channel/UCavppwZDxSx_PbqWoG9leXw">Networking for Success Channel on YouTube</a>.<br> Complete Transcript of Episode 506 –<br> Priscilla:<br><br> Hello everybody and welcome back to the Official BNI Podcast, brought to you by the Networking for Success Channel on YouTube, featuring Dr. Ivan Miser and many other networking experts. I am Priscilla Rice, and I am coming to you from Live Oak Recording Studio in Berkeley, California. I am joined on the phone today by the Founder and the Chief Visionary Officer of BNI, Dr. Ivan Misner. Hello, Ivan, how are you and where are you?<br> Ivan:<br><br> I am in Austria. Vienna, Austria this week at a BNI German-speaking conference. I have been here in Germany and Austria many times. They have some amazing members and Directors here, so I am really excited to be back.<br> Priscilla:<br><br> That sounds great.<br> Ivan:<br><br> So, today Priscilla, we have a guest someone who, I think we can say it’s official. She has been a guest on the BNI podcast more than any guest ever. That is Tiffanie Kellog. Tiffanie is a trainer with Ascentive in Tampla, Florida. She is a speaker and an author. She has done two books: The Four and a Half Networking Mistakes. I absolutely love that title. And Tiffanie has been on my podcast talking about that book, so if you are intrigued by that title, type “four and a half” in the BNI Podcast search engine and you can see my interview.<br> She is also the author of a book called Knock the Socks Off Your Audience. That is s title that is really meaningful because Tiffanie has more crazy colored socks than anybody I know. That is sort of your thing, isn’t it, Tiffanie? Colored socks and – ?<br> Tiffanie:<br><br> Yeah. The crazier and more colorful the better.<br> Ivan:<br><br> So I don’t know if we talked about this last time. I think we did off-air. I don’t know what got into me but I had seen all these socks that she always has and I took a photograph of my sock drawer, which you have to understand is like all black socks with just one white sock. I sent it to Tiffanie and then after I sent it, I thought, this is actually kind of creepy of me to be sending her a picture of my black socks.<br> But Tiffanie, thank you, you didn’t take it wrong.<br> Tiffanie:<br><br> No, I love pictures of socks. Anytime people see socks, sending me photos is totally fine.<br> Ivan:<br><br> Well good. Listen, it is great having you on again and we are going to talk about a topic that I don’t think we have ever talked about. I don’t think I have ever talked about it on any of my- we have never talked about it on the podcast and I have never talked about it in my presentation. That is really an interesting perspective on referrals.<br> First question: are there other things you can have as a referral other than a referral to a specific prospect? I know the answer is yes. Explain it.<br> Tiffanie:<br><br> Yeah, so we are so used to in BNI “Here is the client I am looking for. Here is the prospect that I am looking for.” I think that is powerful, though we are missing an opportunity because for most people, we have gaps in our network for professionals that if we can meet more of a certain profession,...
