QA 37 – How Big Should Your Email List Be Before Trying to Sell a Digital Product?




The Flipped Lifestyle Podcast show

Summary:  <br> <br> In today's Q&amp;A, we are talking about how to know when your email list is big enough to start trying to sell a digital product online.<br> <br> We're also sharing our experience with creating a digital product to help you start creating your own now.<br> <br> Do you have a question you want answered on our podcast? We would love to help you!<br> <br> Click here to ask your question!<br> Resources Mentioned in this Episode<br> <br> Read our blog on how to start a business with $100 inspired by Joanne<br> ElementaryLibrarian.com<br> WishList Member plugin for WordPress- to help protect your digital content<br> Ontraport - our current mail tool<br> Listen to our podcast on how to create and sell digital products<br> <br> Let’s dive into this week’s question!<br> <br> JOCELYN: Hey y’all, you’re listening to Q&amp;A with S&amp;J.<br> <br> SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let's get started.<br> <br> What’s up guys? Welcome back to another Q&amp;A with S&amp;J. We have a question today from Joanne Westbrook. Joanne is actually the first person to ever have two questions answered on our podcast. She was actually the mastermind behind our long podcast where we talked about how to start a business with $100, what was it? How to start a business in 30 days with $100?<br> <br> JOCELYN: One hour a day…<br> <br> SHANE: One hour a day with 30 exactly, there you go. Wait I’m confused.<br> <br> JOCELYN: Yeah.<br> <br> SHANE: All right moving on to Joanne’s question, here we go.<br> “How big should your email list be before you consider creating a digital product or online course? Also, where did you learn to create your online course and do you recommend any certain resources for learning how to create and launch an online course of my own? Thanks again for keeping it real and sharing great information.”<br> JOCELYN: All right, Joanne, so talking about email list, you don’t necessarily have to have a really big email list before you start creating products. In fact, you probably want to have one product created before you even start an email list and the reason being is so that you can get emails from people who want to get your free digital product. That’s how I started out on my site, ElementaryLibrarian.com before I even started selling anything or really even started growing the site a whole lot.<br> <br> The very first thing that I did was create a short digital product and that was one month of lesson plans that I put out there so that people could sign up for my email list. I knew that if people wanted that one month of lesson plans, they would probably be interested in purchasing the other months of lesson plans. So that was my number one priority when I was first getting started is to get that initial digital product out there to grow that email list for future products that I would put out.<br> <br> SHANE: So the moral of the story is none, zero. You should have a digital product available for when that audience starts showing up. If you really want to get into like the course thing, you’re talking about a bigger product here. You know, your first digital product is going to be something small, maybe a 20-page e-book or something like that that you can just use.<br> <br> It could either sell for a little bit of money to verify that your product is worth something or you want to take an email list and send it to people for free. When you’re talking about an online course, you’re talking about something much bigger. This is a bigger project and you probably are going to need some interest in that before you sell it, but really, you don’t need that many.<br> <br>